SMS Opt-In Disclosure

Two separate consents, collected at two separate steps

We collect two distinct, independent consents. They are not two checkboxes on one screen — they are gathered at different points in the funnel, so no consumer is ever shown both at once and neither can be given by accident:

1. Program information (marketing) — promotional messages about our SAT Math program. Collected by one checkbox on the quiz.
2. Appointment notifications (transactional) — confirmations and reminders for the free Scholarship Strategy Call, and replies when the parent texts us. Collected by a checkbox on the booking form, shown only to a parent who is actually booking the call those reminders are about.

Giving one does not give the other. They are stored as separate database fields and honored separately. We do not send marketing messages to anyone who consented only to notifications, and we do not send appointment reminders to anyone who consented only to marketing.

The quiz can only ever record marketing consent: it writes the notification-consent field as FALSE without exception. That field is set to TRUE by exactly one code path — the booking webhook, and only when the parent ticked the box on the booking form.

The opt-in language is presented in English, with a Spanish translation beneath each item so that our Spanish-speaking audience gives genuinely informed consent.

Where consent is collected

Step 1 — the quiz. Our “Cuestionario de Preparación para Becas” (Scholarship Readiness Questionnaire), a 9-question form at excel-math.com/quiz-es:

1. The parent answers questions about their child’s SAT preparation and scholarship goals.
2. On the contact step they enter first name, email address, and mobile phone number.
3. Below those fields is the marketing consent checkbox reproduced here. It is unchecked by default and must be affirmatively checked by the consumer.
4. The phone number is a required field; consent is not. The quiz cannot be submitted without a phone number, but it submits perfectly well with the box unchecked, and a parent who leaves it unchecked receives no SMS of any kind. We collect the number so that a parent who later books a call, and consents at that step, can be reminded of it. Consent is never a condition of taking the quiz, receiving the report, or purchasing anything.

Step 2 — the booking form. A parent who goes on to book the free Scholarship Strategy Call sees a separate, independent checkbox for appointment notifications on the Cal.com booking form. It is unchecked by default and is not required to book.

The consent controls, exactly as they appear

Program summary